Wed, Aug 26 | Webinar

PSC Webinar: Beyond the Buzz of Buyer Enablement

Registration is Closed
PSC Webinar: Beyond the Buzz of Buyer Enablement

Time & Location

Aug 26, 2020, 11:00 AM – 12:00 PM PDT
Webinar

About the Event

James Kaikis sits down with Garin Hess, author of "Selling is Hard. Buying is Harder." to talk about the paradigm shift that has started at least a modest brush fire in B2B software sales. We will discuss key principles, including:

- Emotional ROI

- Educating versus Selling

- Cracking the Buying Group

- Why Presales is the ideal launch pad for Buyer Enablement

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