Many of us have placed covers over our webcams – often to avoid unintentional video of ourselves and/or because we simply don’t like to see our own video…

However, today we need to humanize the web communication experience – and establish personal relationships with our audiences.

Consider face-to-face meetings: I’ve never seen anyone walk into a meeting room with their hands covering their face…!

So, let’s connect with our customers and audiences. Take your webcam cover off and turn on your webcam – and encourage the same with your customers. Wave or do a virtual “elbow bump” when you do introductions. Smile and gesture, as you would if you were face-to-face. Use props or visual aids, when possible.

Let’s humanize the web communication experience – take your webcam cover off!