No doubt many of you are capturing analytics on presales activity and possibly key performance behaviours. I am keen to hear about what questions you are trying to answer with your data? I try and answer the following questions, Win/Loss ratio for RFP's & POC's. Trends & patterns on sales lifecycle i.e where do we see the most activity, when do I need to insert a specialist? Is activity driving predictable pipeline and close rates? Which activity grows wallet share? I like to hear from you all what questions you are attempting to answer with your presales dashboards or analytics?