So you want to be a Rockstar SE?

- You've got big dreams, you want fame. Well fame costs, and right here is where you start paying; in sweat (Tools, Templates, Techniques and Toothaches... well.... what else starts with "T?")

This is a tool to structure thorough and exhaustive exploration of cutting costs and increasing revenue at any given inflection point in a customer journey. Now. Them's a lot of big words. So think of it as an excel spreadsheet dividing your discovery and solution dev into 2 broad categories like data and workflow. Second step is to break down your approach into More/Better/Less/Different (MBLD?) and some memory jogs along the sides - all vertical like.

If you come up with any billion dollar breakthroughs, don't forget me eh? I may need work!

You might find me living in a van down by the river.... Making pancakes with faces on them....

Now go work smarter not harder!