Thanks Matt! Appreciate the note.

Agree - the flow of the webinar was very professional and provides a perfect level of interaction with your "virtual" audience!

I will be checking into the Demoflow vendor you suggested!

Helena.. I love this question as I believe we focused a lot on AE Partnership in that habit. You are right that there are indeed many other cross-functional partners. I would love to hear Chris' perspective on this!

Hi @Helena, thanks for your question. Would be a good discussion thread on its own. :-)

As @jameskaikis stated, when I talk about Habit #1 Partner I’m primarily referring to our sales counterparts. But you bring up a great point. The partnerships don’t end there. Let’s consider what other roles we need to collaborate with. Post-sales consultants and professional services, customer success, marketing, and product management all come to mind immediately. They are likely others depending on the organization. To answer your question, which one do I think is most important to develop depends on the specifics of an SEs given role. If you are running POCs which are then handed over to professional services to complete, then I would say might be PS. If you‘re looked to for thought leadership and do a lot of writing and speaking, then maybe Marketing. I would encourage everyone to consider their role. Whomever they work most closely with, that’s where I would focus. On the flip side, if you want to write more. If you want to be considered a thought leader. Have the opportunity to speak at events. I would work pretty hard to get to know the folks in Marketing. :-)

At the end of the day, many of us are the glue in the organization. We’re where sales, marketing, product and delivery intersect. It’s a big responsibility but one of the things that makes us unique. Hope that helps. :-)