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Global Micronutrition and Health Solutions Brand Lead

Mechelen, Flemish Region, Belgium
Remote 🌴
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🔴 Closes on: 
May 3

Job Description

Want to build a stronger, more sustainable future and cultivate your career? Join Cargill's global team of 160,000 employees who are committed to safe, responsible and sustainable ways to nourish the world. This position is in Cargill’s animal nutrition and health business, where we improve lives through better nutrition. Our team researches, innovates and creates solutions that deliver healthy results for our customers.

Job Purpose and Impact

The Global Brand Lead has an advanced level knowledge of brand management practices to provide thought leadership and advance directly in the development of the brand strategy and executional guidelines for the global leadership and regional marketing teams with regards to the Micronutrution and Health Solutions business - MHS. In this role, you will lead the execution of clear measurement and governance frameworks and build highly complex marketing capabilities to ensure the global and enterprises build maximum value for the company's brand and drive company growth to meet commercial business targets. You will partner collaboratively with the teams in the different regions and globally to lead the implementation of brand and marketing tools and frameworks to deliver the business’s brand strategy and build marketing capabilites.

Key Accountabilities

  • Provide guidance and ownership to the MHS global brand portfolio strategy, architecture and oversee the application across the markets through an implemented brand governance.
  • Partner cross functionally to execute highly complex brand marketing strategy, initiatives and activations for the brand in alignment with broader goals of products, categories, channels and integrated marketing initiatives to support business ambitions.
  • Provide guidance to establish brand positioning and messaging for products and solutions that represent the business brand architecture on a global scale.
  • Provide oversight to develop printed and digital branded materials including brochures, collateral, presentations, event materials, product packaging designs and websites, ensuring design and content are aligned with the company's master brand strategy and guidelines.
  • Lead the development and implementation of value propositions, ensuring alignment with the different global brand promises and ambitions to communicate brand values effectively.
  • Drive the development and analysis of key brand health measures to understand brand drivers, ensure brand efficacy and achieve brand purpose in the market.
  • Provide oversight to develop and execute innovation strategy and roadmap for the business, ensuring alignment with the brand value proposition for customers and delivering on business goals.
  • Engage with the Global Brand team responsible of Cargill’s master brand to ensure alignment on a regular basis.
  • Other duties as assigned


Minimum Qualifications

  • Bachelor’s degree in a related field or equivalent experience
  • Confirmed success at fostering collaborative relationships of trust and confidence with global internal and external stakeholder groups
  • Experience leading global B2B brand strategy and execution
  • Confirmed experience in aligning and executing brand and business strategy in a global, decentralized and heavily matrixed organization
  • Minimum of six years of related work experience

Preferred Qualifications

  • Professional brand or marketing qualification especially in agribusiness or animal nutrition incl. pharmaceutical industry
  • Experience in developing value propositions and customer partnerships
  • Experience in marketing strategy and brand planning in large and complex organizations. 

Our Offer

We provide a fast paced stimulating international environment, which will stretch your abilities and channel your talents. We also offer competitive salary and benefits combined with outstanding career development opportunities in one of the largest and most solid private companies in the world.

Interested? Then make sure to send us your CV and cover letter in English today: 

Follow us on LinkedIn: Cargill LinkedIn

Cargill is committed to being an inclusive employer. Click here to find out more Cargill Diversity

Apply Now
🔴 Closes on: 
May 3
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