2021, the year of the PreSales Professional!

As we reflect on the challenges brought upon us in 2020, we’ve been inspired by the extreme resiliency demonstrated by humanity and the undeniable power of community. For Presales Collective (PSC), the silver lining of our year has been watching this global community of 8,500+ PreSales professionals come together in support of each other. Individuals across our profession are connecting like never before.


A hallmark year... thanks to you.


We continue to be humbled by the impact made by PreSales Collective members. This year, we have witnessed this community open doors to new opportunities, advise members through career transitions, drive deals forward through connections made, and help launch 11 WISE programs at various companies. The community support system has empowered many of us in PreSales to do more than they previously thought possible.


PreSales Collective is not possible without you. The energy and effort that you put into this community, into bettering yourself and those around you, will pay dividends for years to come. We want to thank you and everyone who has joined PreSales Collective this year. And a special thank you to those leading PSC programs and initiatives.


Looking Ahead to 2021 and Beyond!


We remain committed to our mission of elevating the role of PreSales within organizations worldwide, and in providing PreSales professionals with the resources, knowledge, network, and mentorship to develop impactful careers. In this new year, PreSales Collective (PSC) is offering more resources to drive this global community to new heights.

What’s Ahead


Three Premier Sales Summits

Our Executive Summit was attended by over 550 PreSales leaders around the world. PreSales Collective will host at least 3 Summits in 2021.

On Demand Enablement

Over 300 PreSales Professionals have signed up for the PSC Technical Enablement program, an initiative that was led by Gokul Sridharan and built by the community. As a result of its popularity, we will be offering more On Demand Enablement in 2021. Be on the lookout for our next courses, which will rollout in March.

Expanded Local Chapters

PreSales Collective is fortunate to have many amazing professionals leading local efforts in cities, states, and countries! These local leaders are uniting PreSales professionals like never before. Check out our local chapters to get involved in the topics that matter in your region!

Global PreSales Awards

Yes! PreSales Collective wants to recognize the accomplishments made by members of the global community. We will be announcing the Inaugural PreSales Awards, which will be peer-nominated by the PreSales community.

Women in Solutions Excellence (WISE)

The PSC WISE program will be in full force throughout 2021. After more than 120 WISE Playbook downloads and the introduction of 11 WISE programs, WISE will kick off on January 19th with Shellye Archambeau, former Silicon Valley CEO and author of Unapologetically Ambitious. We will have quarterly programming throughout the year.

Elevated PreSales Leadership Collective Experience

PreSales Leadership Collective is expanding! We will be creating another level of membership within PSLC that provides weekly programming, including Workshops, Enablement, Resources, and other offerings to be announced. Be on the lookout for more details mid-January! All people leaders will be eligible for PSLC.

PreSales Leadership Council

Our 2021 Leadership Collective Council consists of five members and two advisors.

  • Naz Irani, President of PSLC Council, Director @ Akamai

  • Chris Browne, Council Member, Director @ Dynamic Signal

  • Patty Hager, Council Member, Sr Director @ Lenovo

  • Greg Holmes, Council Member, RVP @ Apptio

  • Tristian Tao, Council Member, VP @ Iterable

  • Marjorie Abdelkrime, Council Advisor, Sr Director @ VMware

  • Sara Jones, Council Advisor, GVP @ SAP

Thank you to the 40+ individuals who applied to be on our council.

PSC Advisory Board

We are pleased to welcome our newly created advisory board.

  • Cindy Goodwin-Sak, Sr Director @ Cisco

  • David Maloof, GVP @ Salesforce

  • Jeff Margolese, SVP @ ServiceNow

These leaders have decades of PreSales experience and will help guide PSC as we grow.

Member Stories

PreSales people are simply amazing, and the stories that we hear from the community are inspiring! We will be releasing our Member Stories on social so be on the lookout for yours! If you have a story to share on your PSC experience or someone who has gone above and beyond to help you, share your member story.

With 2020 behind us, we plan to make this next year the best one yet. We are so thankful to be on this journey with you! It is important to start the year off right and with good intentions so check out our first Podcast episode of 2021, “Why Giving Back Matters? with Paul Baptist.


James Kaikis & Yuji Higashi

PreSales Collective Co-Founders


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