Leading the Change. Expanding the Impact.
AUGUST 26 & 27 2026 | Chicago, IL
Sol/Con is where the global presales community comes together to learn, connect, and lead the next era of technical sales excellence.
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ABOUT EVENT
A Flagship Gathering for the Presales Community
In 2026, Sol/Con heads to Chicago for a multi-day, multi-track event built to help presales professionals grow their strategic impact, elevate their influence, and shape the future of their teams.
Over two days, you’ll dive into the ideas, frameworks, and technologies driving the next evolution of presales. Choose from multiple tracks designed to fit your goals, whether you want to strengthen team collaboration, expand your role’s strategic value, or future-proof your career.
Over two days, you’ll dive into the ideas, frameworks, and technologies driving the next evolution of presales. Choose from multiple tracks designed to fit your goals, whether you want to strengthen team collaboration, expand your role’s strategic value, or future-proof your career.
Multi-track agenda spanning leadership, AI in presales, and GTM excellence.
Hands-on workshops designed for skill-building and practical application
Panel discussions with presales leaders and operators across industries
Networking opportunities with peers who share your challenges and ambitions
PRICING
Get your tickets now!
Super Early
Bird
Bird
Price:
$549
SOLD OUT
End Date: 2/7/26
Early Bird Registration
Price:
$699
SOLD OUT
End Date: 4/1/2026
Regular
Registration
Registration
Price:
$899
Total Tickets available: 200
End Date: 7/30/26
Group
Tickets
Tickets
Price:
$599
Looking to attend SOL/CON with 3+ team members? Reach out to us for group pricing.
ABOUT THE EVENT
Why Attend Sol/Con 2026
Shape the future of your organization from where you stand
Sol/Con is where presales professionals come together to trade real-world strategies, learn from the best, and spark ideas that move their teams forward. Across two days of workshops, panels, and connection, you’ll gain practical insights you can apply immediately, from running smarter discovery calls and building influence with stakeholders to measuring success in new, meaningful ways.
You’ll also see how top presales organizations are embracing innovation, using data, AI, and collaboration to work faster, deliver stronger outcomes, and align more closely with their customers. And beyond the sessions, you’ll connect with peers who truly understand the challenges of modern technical selling, building relationships that last long after the event ends.
Walk away inspired, equipped, and ready to elevate your impact, wherever you are in your presales journey.
You’ll also see how top presales organizations are embracing innovation, using data, AI, and collaboration to work faster, deliver stronger outcomes, and align more closely with their customers. And beyond the sessions, you’ll connect with peers who truly understand the challenges of modern technical selling, building relationships that last long after the event ends.
Walk away inspired, equipped, and ready to elevate your impact, wherever you are in your presales journey.
Presentations
Hear directly from industry experts and leading voices across the Solutions Industry
Panels
Learn from solutions leaders as they discuss topics important and relevant to you and your teams
Workshops
Dive deep with hands-on workshops designed to give you tangible take-aways you can implement the morning after the conference ends
THE SOL/CON AGENDA
Don't miss the full
experience
Opening Keynote
Jack Cochran
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Operationalizing AI in Presales: From Hype to Repeatable Proof-of-Value
Jay Mulakala
From Feature Requester to Market Intelligence Prophet
Aubrey Almond
Raising the Bar: Building a Pre-sales Standard of Excellence
Katie Barends
Stop Being a Hero
Nicole Jackson
Just Tell Me What You Want to Demo: Conversational Demo Building
Rafael Coelho
Why Deals Don't Close the Way We Expect
Dmitri Lee
Advocating and Scaling for Growth
Tony Francetic
Closing Keynote
Dan Conway
Building and Retaining World-Class Presales Teams
Joe Serio
Regina Takai
Faith Bevitz
What Actually Works in AI Sales Engineering
Nashma Burney
KJ Fenton
Jonathan Eyler-Werve
The Specialist vs. Generalist Debate: Getting Resource Allocation Right
Mickey Camarco
Steve Klein
Logan O'Neil
The Leadership Ladder: What Changes at Each Rung
Megan Danielson
Amin Ibrahim
Shweta Kapil
Future-Proofing Our World: Using Empathy and Judgment to Navigate the AI Era
Alex Nation
Hannah Bloking
Allison Macalik
Executive Engagement: Selling to the C-Suite
Wayne Brown
David Fung
Álvaro Toscano
From Chaos to Clarity: Leading a Legacy Presales Team Through Transformation
Paul Vogt
Leadership Workshop
2Win
Human to Human Connectivity in the AI Age — It's All About the BANDWIDTH!
David Duffett
GTM Workshop
2Win
Busy, Liked, and Ignored: The Presales Leadership Trap
Ron Whitson
AI Workshop
2Win
ABOUT THE EVENT
Sol/Con is Proudly presented by the PreSales Collective
Presales Collective is the largest community for Presales professionals in the world, with over 50k members. Within PSC exists an exclusive presales leadership community, which connects you with other ambitious peers to tackle the day-to-day and macro challenges of leading a presales organizations. Pro and Pro+ members receive additional membership benefits to help advance their careers.
Benefits of Pro and Pro+ membership include:
- Private Slack Channel
- Exclusive Roundtables
- Free Regional Workshop Tickets
- Access to On-Demand Training (Pro+)
- Presales Leadership Collective Access (Pro+)
sponsors
Thank You to Our Sponsors!
Premier
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Supporting
Exhibitor
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