PreSales has officially crossed the chasm from the Demo Group to...what? In this presentation, Matt Darrow discusses the convergence of several key events -- including the impact of COVID, the rise of digital selling, and the changing nature of buyers themselves.

In doing so, Matt makes the case that the true mandate for PreSales is identifying, owning, and optimizing the Buyer Experience across an organization -- something which is critical to a company's growth, but which individual departments are disincentivized to champion. Matt explains why PreSales is the natural owner of the Buyer Experience and why it's the next phase of PreSales' strategic evolution.

Moderated by:

‍Matt Darrow - CEO and Co-founder of Vivun

‍

PreSales has officially crossed the chasm from the Demo Group to...what? In this presentation, Matt Darrow discusses the convergence of several key events -- including the impact of COVID, the rise of digital selling, and the changing nature of buyers themselves.

In doing so, Matt makes the case that the true mandate for PreSales is identifying, owning, and optimizing the Buyer Experience across an organization -- something which is critical to a company's growth, but which individual departments are disincentivized to champion. Matt explains why PreSales is the natural owner of the Buyer Experience and why it's the next phase of PreSales' strategic evolution.

Moderated by:

‍Matt Darrow - CEO and Co-founder of Vivun

‍