250+ Certified Graduates  •  COHORT-BASED PROGRAM

PreSales Foundations

A 4-week virtual program designed to equip you with competencies and knowledge to drive GTM impact. We'll cover:

  • Presentation Techniques & Demos: Learn compelling frameworks that address customer needs, leverage storytelling, and conquer objections.
  • Discovery Principles: Start a sales cycle off right by uncovering customer needs and ensuring every interaction is tailored and effective.
  • Become a World-Class SE Partner: Dive into the (difficult) conversations that earn you the position of trusted advisor, both internally and externally.
Cohort starts

Jul 11 - Aug 1


4 weeks


5 hours/week

Enroll Before

Jul 5th

Enroll Today

Course Overview

Set yourself up for PreSales success with PreSales Foundations. This 4-week course equips you with the essential skillset to grow into a best-in-class SE. You'll graduate prepared to excel in your role and build a successful sales engineering career.

Key Benefits

Develop Competency and Expand Your Knowledge

Develop the skills and competency to deliver engaging demos, present using stories, and handle objections effectively.

Increase Contribution and Impact

Increase team member contribution (more revenue), broaden their impact, and accelerate their careers through improved competency.

Course Details


4 weeks

Meeting Schedule

Virtual sessions twice a week with async learning and exercises in between

Expert Facilitators

Led by highly-regarded, tenured Presales Leaders

Who Should Attend?

  • Early-Career SEs with 0-2 years of experience that want to build or refine their presales toolkit.
  • Presales Teams looking to create a universal understanding of presales concepts and align on industry best practices.

Meet Your Instructors

Liz Anderson

Liz Anderson

Director of Learning and Development, PSC

Tom Banton

Tom Banton

Vice President of Solutions Consulting, Litmos

Miriam Graf

Miriam Graf

Principal Advisory Consultant, Infocept

“I owe a lot of my success as a relatively new SE to PreSales Foundations! The PSF training gave me a solid background on SE techniques and principles and provided a path to capitalize on my previous education, and my military and corporate experience.”

Steve Vuleta

Solutions Engineer, Vibes

Program Syllabus

Week 1: Developing Your PreSales Mindset and Mastering Discovery
  • The Power of Feedback: Learn to give and receive constructive feedback for continuous growth.
  • Conquering Imposter Syndrome: Cultivate confidence and overcome self-doubt.
  • Understanding the Discovery Process: Uncover the crucial steps to understanding customer needs and challenges.
  • Effective Discovery Techniques: Develop a structured approach to gathering valuable customer insights.
Week 2: Value-Based Selling Techniques
  • Crafting Value Propositions: Learn to position your product/service as the ideal solution to customer pain points.
  • The Power of Storytelling: Leverage storytelling techniques to engage your audience and convey value convincingly.
  • Answering Customer Questions with Confidence: Develop strategies for addressing customer inquiries clearly and concisely.
  • Objection Handling Mastery: Learn effective techniques to handle objections and navigate sales conversations confidently.
Week 3: Demo Delivery that Drives Results
  • Building a Winning Demo Framework: Develop a structured approach to creating compelling demos tailored to address specific customer needs.
  • Remote Demo Delivery Excellence: Master the nuances of delivering impactful demos in a virtual setting.
  • In-Person Demo Strategies with Coaching: Learn best practices for in-person demos with personalized coaching to refine your delivery.
  • Demo Dry Run: Gain valuable feedback on your demo skills through a simulated presentation in a supportive environment.
Week 4: Building Strong Relationships & Maintaining Order
  • Strategic Partnerships with Your Account Executive (AE): Foster effective communication and collaboration with your AE for successful sales cycles.
  • Building Customer Trust: Develop strategies for establishing strong and lasting relationships with your customers.
  • CRM Housekeeping: Learn effective techniques for maintaining organized customer information within a Customer Relationship Management (CRM) system.
  • Presales Best Practices: Discover essential practices to enhance your efficiency and effectiveness as a sales engineer.

What's Included

eLearning Content

Access an extensive collection of in-depth learning modules that provide a solid foundation in presales theory and practical guidance on applying these concepts to your daily work.


Engage in actionable exercises that allow you to apply the theoretical concepts in practice, developing a ready-to-use toolkit of materials tailored to your company's needs.


Learn from the experiences of seasoned presales professionals as they share first-hand accounts of navigating both common and unique challenges in the field


Acquire ready-made files and assets that you can immediately put into action upon completing the courses, allowing you to apply your learning and drive results without delay.


Workshop newly acquired skills through engaging, out-of-the-box simulations designed to challenge you and provide opportunities for valuable feedback from experienced presales coaches and peers.

Private Channel

Join a private channel connecting you with a cohort of equally driven presales professionals who are committed to refining their skills and advancing their careers.


Earn a certification to showcase your expertise and dedication to professional development, enhancing your credibility and marketability as a presales professional on LinkedIn and beyond.


If you have additional questions, please feel free to contact us at enablement@presalescollective.com or book time with us here.

How do I enroll in a PSC Course?

To enroll in a Presales Collective course, simply visit the course page, choose your preferred cohort, and complete the sign-up and checkout process. Our user-friendly interface ensures a seamless enrollment experience, allowing you to start your learning journey with ease. If you'd like to speak to a PSC team member before enrolling, click "Learn More" at te top of the page and you'll be prompted with an opportunity to book time.

How many participants can attend each course?

To ensure that every student receives ample attention and access to facilitators, we limit our cohort sizes to 20-25 participants. This approach fosters a more engaging and interactive learning environment, allowing for personalized guidance and support throughout the course.

If I can’t attend every session, what should I do?

We understand that unexpected situations may arise, preventing you from attending every session. If you find yourself unable to attend a particular session, please inform your course facilitator as soon as possible. They will work with you to provide resources, such as session recordings or supplementary materials, to help you catch up on any missed content. However, to get the most out of the course and to maintain a strong learning pace with your cohort, we encourage you to prioritize attendance and participation whenever possible.

What is your refund policy?

At Presales Collective, we are committed to ensuring that our courses meet your expectations and align with your learning goals. If you find that a course isn't what you anticipated after attending the first session, please don't hesitate to reach out to our support team. We will work closely with you to understand your concerns and find a suitable solution, which may include transferring you to a different course that better matches your needs or providing a refund. Our priority is your satisfaction, and we will do our best to ensure that you have a positive and valuable learning experience with us.

Last chance to enroll

250+ Certified Graduates  •  COHORT-BASED  •  4 weeks

PreSales Foundations

Reimbursement & Scholarship

Upcoming Cohorts

Jul 11 - Aug 1, 2024

Last day to enroll: Jul 5th

Sep 5 - Sep 25, 2024

Last day to enroll: Aug 30th

Oct 31 - Nov 21, 2024

Last day to enroll: Oct 24th


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