For many of us, channel partners are a key ingredient to achieving our sales goals. The challenge is often around how do you enable them to sell on your behalf as successfully as your internal teams do and when/how can they leverage your PreSales team for assistance.
Join our host, Michael Slater, Head of Sales - Channel Marketplace (and former Director of PreSales and Partner Enablement) @ Sherweb as he discusses his experiences:
- Building a clear list of enablement activities that provide scale to a channel program
- Building a solid engagement process for opportunities for when partners should inject PreSales into their sales cycle
- Managing expectations between partners and AEs about both motions