Vice President of Sales Management

Vice President of Sales Management

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Candidates should have at least 25 years of professional development experience, including holding final decision-making responsibility in corporate organizations. Those who do not meet these requirements will not be considered.

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Constellation Brands

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Constellation Brands is seeking a Vice President of Sales Management to lead enterprise-wide sales governance, execution discipline, and performance management across its diversified beverage portfolio. This executive role combines rigorous sales leadership with the application of blockchain-enabled technologies to reinforce transaction transparency, sales data integrity, and accountability across complex distribution networks.

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Key Responsibilities

• Lead the overall sales management framework across brands, regions, and distribution channels
• Define sales governance models, performance standards, and decision-right structures
• Partner with Channel Sales, Revenue Management, Marketing, and Finance to align sales execution with pricing, brand, and margin objectives
• Oversee sales planning, forecasting, target setting, and performance review cadence
• Support the application of blockchain technology to strengthen traceability and credibility of sales transactions, incentives, rebates, and trade programs
• Monitor sales execution quality, distributor performance, and compliance with commercial policies
• Identify structural risks in sales operations and drive corrective actions at scale
• Ensure consistent application of pricing, promotional, contractual, and trade governance standards
• Provide executive leadership with clear sales performance insights, risk assessments, and improvement scenarios
• Lead and develop senior sales operations, regional leadership, and commercial management teams

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Qualifications

• 20+ years of experience in sales management, commercial operations, or enterprise sales leadership
• Proven ability to manage large, multi-region, multi-channel sales organizations
• Demonstrated experience making high-impact commercial decisions with direct P&L implications
• Strong expertise in governance, performance management, and cross-functional execution
• Exceptional judgment, accountability, and ability to operate under significant commercial pressure
• Comfortable acting as a senior authority influencing executive leadership and shaping sales structure
• Background in beverage alcohol, FMCG, or other regulated consumer goods industries strongly preferred
• Proven track record leading senior managers and cross-functional leadership teams