VP of Sales – Professional Fitness Equipment
VP of Sales – Professional Fitness Equipment
Location: Hybrid | Greater St. Louis Metro (regular on-site collaboration with up to 50% travel)
Our client, an award-winning innovator in commercial and specialty fitness equipment, is entering its next high-growth chapter. They need a visionary sales leader to expand market share, deepen channel penetration, and amplify brand presence across North America. If you thrive on building high-energy teams, closing enterprise deals, and turning data into growth, this is the seat at the strategy table you have been working toward.
Key Responsibilities
- Craft and execute an omnichannel sales strategy that accelerates revenue across commercial, specialty retail, and e-commerce channels.
- Build annual sales budgets and rolling forecasts that tie directly to corporate growth objectives.
- Recruit, coach, and empower a high-performing national sales organization that prizes accountability and continuous improvement.
- Drive a data-centric pipeline rhythm, tracking leading indicators to improve win rate and margin.
- Partner with product management to transform customer insights into future hardware and connected-fitness solutions.
- Champion the brand externally through strategic partnerships and high-impact promotions.
- Negotiate and close complex, multi-site contracts with health clubs, hospitality groups, and institutional buyers.
- Leverage CRM and BI platforms to deliver reliable forecasts and executive dashboards.
- Collaborate with operations and supply chain to ensure on-time delivery and superior customer satisfaction.
- Represent the company at industry trade shows and thought-leadership events.
Desired Qualifications
- Bachelor’s degree in business, Marketing, or related field; MBA or equivalent advanced credential preferred.
- 10 + years of progressive sales leadership in durable goods, capital equipment, or adjacent industries, with a consistent record of exceeding revenue targets.
- Proven success hiring and mentoring geographically distributed sales teams.
- Expertise in budgeting, forecasting, P&L management, and contract negotiation.
- Fluency with modern CRM, CPQ, and analytics tools; comfortable turning data into action.
- Residence in the St. Louis area (or willingness to relocate) and ability to travel up to 50 percent.
Compensation & Benefits
- Competitive base salary, plus uncapped commission plan.
- Annual performance bonus tied to OKRs and company profitability.
- Additional accelerators for every incremental $10 M in annual sales.
- Comprehensive health, retirement, and wellness package.
- High-profile leadership role with a seat at the table to shape company direction
About Blue Signal:
Blue Signal is an award-winning, executive search firm specializing in sales & business development recruiting. We have a strong track record of finding top-performing talent in areas such as sales leadership, account management, and business development strategy. Learn more at bit.ly/3NNY1wM





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