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Blue Signal Search
Blue Signal Search

VP of Sales – Professional Fitness Equipment

United States
Remote 🌴
Full-time
51-200
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🔴 Closes on: 
Mar 17

VP of Sales – Professional Fitness Equipment  

Location: Hybrid | Greater St. Louis Metro (regular on-site collaboration with up to 50% travel)  

  

Our client, an award-winning innovator in commercial and specialty fitness equipment, is entering its next high-growth chapter. They need a visionary sales leader to expand market share, deepen channel penetration, and amplify brand presence across North America. If you thrive on building high-energy teams, closing enterprise deals, and turning data into growth, this is the seat at the strategy table you have been working toward.  

  

Key Responsibilities  

  • Craft and execute an omnichannel sales strategy that accelerates revenue across commercial, specialty retail, and e-commerce channels.  
  • Build annual sales budgets and rolling forecasts that tie directly to corporate growth objectives.  
  • Recruit, coach, and empower a high-performing national sales organization that prizes accountability and continuous improvement.  
  • Drive a data-centric pipeline rhythm, tracking leading indicators to improve win rate and margin.  
  • Partner with product management to transform customer insights into future hardware and connected-fitness solutions.  
  • Champion the brand externally through strategic partnerships and high-impact promotions.  
  • Negotiate and close complex, multi-site contracts with health clubs, hospitality groups, and institutional buyers.  
  • Leverage CRM and BI platforms to deliver reliable forecasts and executive dashboards.  
  • Collaborate with operations and supply chain to ensure on-time delivery and superior customer satisfaction.  
  • Represent the company at industry trade shows and thought-leadership events.  

  

Desired Qualifications  

  • Bachelor’s degree in business, Marketing, or related field; MBA or equivalent advanced credential preferred.  
  • 10 + years of progressive sales leadership in durable goods, capital equipment, or adjacent industries, with a consistent record of exceeding revenue targets.  
  • Proven success hiring and mentoring geographically distributed sales teams.  
  • Expertise in budgeting, forecasting, P&L management, and contract negotiation.  
  • Fluency with modern CRM, CPQ, and analytics tools; comfortable turning data into action.  
  • Residence in the St. Louis area (or willingness to relocate) and ability to travel up to 50 percent.  

  

Compensation & Benefits  

  • Competitive base salary, plus uncapped commission plan.  
  • Annual performance bonus tied to OKRs and company profitability.  
  • Additional accelerators for every incremental $10 M in annual sales.  
  • Comprehensive health, retirement, and wellness package.  
  • High-profile leadership role with a seat at the table to shape company direction  

  

About Blue Signal:  

Blue Signal is an award-winning, executive search firm specializing in sales & business development recruiting. We have a strong track record of finding top-performing talent in areas such as sales leadership, account management, and business development strategy. Learn more at bit.ly/3NNY1wM

Apply Now
🔴 Closes on: 
Mar 17
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