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We’re delighted to host Julia Lustig, a presales leader with a decade of experience in the SaaS industry, most of it spent in Presales. Julia has seen firsthand how our craft has evolved alongside the rapid adoption of AI. Over her career, Julia has sold to a wide variety of industries, segments, and account tiers across both SEMEA and APAC. She speaks four languages, has lived in five countries, and brings a global, boundary-pushing perspective to everything she does.
In this session, Julia will explore how the role of the Solution Engineer is evolving; blending technical mastery with consultative storytelling, and now with AI as a true teammate.
Key takeaways include:
- The 3 skills SE's need in an AI-first enablement world: orchestration, storytelling, and trust-building
- How enablement and presales connect through the feedback loop
- Why content is still king, and why strong foundations matter before scaling
