PoC Without the Chaos: Streamlining the Presales Validation Process

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PoCs can accelerate deals—but without structure, they can also drain time, talent, and trust. This roundtable explores how to standardize, govern, and optimize technical validations to protect your team’s bandwidth and deliver consistent, impactful results.

Leadership Focus:

  • ​PoC intake and approval systems (CRM, AE self-service, centralized workflows)

  • ​Qualification criteria and ROI assessment

  • ​Connecting PoC activity to real win-rate improvements

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