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Enablement programs are everywhere, but are they working?
This year’s report takes a data-backed look at how presales managers are approaching onboarding, training, SKOs, content, and metrics. The findings reveal a mix of progress and gaps: onboarding programs that do not match SE needs, SKOs that prioritize products over customers, and metrics that overlook ROI.
This report highlights the realities managers face, where support is missing, and what is needed to move from tactical programs to strategic enablement that drives measurable business outcomes.
What’s Inside the Report
📊 Why onboarding does not always equal productivity
📊 How managers are filling the gaps in ongoing development
📊 Where SKOs are missing the mark
📊 The biggest content challenges facing presales teams
📊 Why most enablement efforts still lack ROI measurement
