On Demand

Objection Handling Basics

Learn to handle sales and technical objections with confidence using the 5 Cs framework. Master curiosity-driven questioning, balance empathy with credibility, and turn objections into opportunities that advance your deals.

Objections are inevitable in presales conversations—but they don't have to derail your deals. This course equips you with a practical framework to handle both sales and technical objections with confidence and finesse.

You'll learn to identify what type of objection you're facing and apply the proven 5 Cs framework to navigate it effectively. Through curiosity-driven questioning, you'll uncover the real concerns beneath surface-level pushback. You'll also discover how to balance empathy with credibility, maintain control of the conversation, and transform objections into opportunities that move deals forward.

Details
On Demand
Course date: 
Duration: 
Committment
Estimated time to complete: 45 minutes
Enroll before
Next cohort
Assets and Links
Sales Checklist
Blueprint

Table of Content

Chapter 1: Introduction
19:05
Chapter 2: The Basics
11:15
Chapter 3: Advanced Techniques
07:25
Chapter 4: Conclusion
20:40

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