Application Development Sales Engineer – Northern and Western Europe
Job Description:
Application Development Sales Engineer – Northern and Western Europe
Role Overview:
The Application Development Sales Engineer is responsible for driving growth in Northern and Western Europe by identifying new customer relationships, developing a robust sales pipeline, and ensuring value capture from current strategic accounts. The role focuses on three primary areas: pipeline development, driving specifications and value realization by applying deep technical expertise, with the ultimate goal of protecting, defending, and expanding market share in assigned territories.
Key Responsibilities:
Pipeline Development:
- Generate and surface project ideas with customers.
- Provides technical knowledge regarding the performance of Delrin and/or requests technical and innovation resources to support sales initiatives.
- Introduce and promote new products to existing and potential customers. Engaging new customer in his region/industry (Prospecting)
Account Planning and Management:
- Serve as the primary contact for assigned customers.
- Develop and execute comprehensive account plans, including relationship mapping.
- Conduct regular customer visits, manage negotiations, and provide post-sale support.
- Address gaps in account plans with corrective action plans.
Value Capture:
- Collect and analyze volume, pricing, and other market intelligence
- Maximize price realization and address leakage recommendations from product management.
- Maintain accurate sales forecasts and update CRM data (e.g., SFDC).
Key Performance Indicators (KPIs):
Primary KPIs:
- Opportunities Created
- Projects Closed
- Revenue of Projects Close
- Sales volume per region
- Price realization
Secondary KPIs:
- New Customers Identified
- Customer Opportunity
- Mapping Translation
- Forecast accuracy
- Maximize the number of F2F meetings to understand customer’s specification needs
Ideal Profile:
Skills & Experience:
- Tertiary technical qualification, ideally chemical engineering
- At least 5 years experience as an Application Development Engineer
- Demonstrated success in sales or business development roles within a B2B environment for Technical Polymers.
- Strong communication skills, both written and verbal.
- Excellent negotiation skills, with the ability to build effective relationships at all levels.
- Proven ability to develop strategic account plans and drive results.
Attributes:
- Customer-focused with a hunter mentality.
- Strong business acumen and analytical abilities.
- Adaptable and proactive, with a solution-oriented mindset.
- Detail-oriented and capable of managing multiple priorities simultaneously.
- Ability to apply technical knowledge to solve problems
This position offers the opportunity to shape the growth of the Northern and Western European market through strategic partnerships and innovative solutions, making a measurable impact on the business.





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