Director, Sales Enablement (Remote)

General Purpose:

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The Director, Sales Enablement, is a strategic leader who empowers the Sales organization to engage, differentiate, and win through coaching and specialized support. This role blends strategic vision, creative content development, and analytical rigor to drive a high-performance, buyer-centric culture. The Director leverages advanced technologies – including AI-powered enablement platforms and analytics – to scale coaching, optimize resources, and deliver measurable business impact.

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Direct Reports:

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Yes

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Essential Duties and Responsibilities:

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Strategic Leadership:

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• Develops and executes a forward-thinking Sales Enablement strategy aligned with company business objectives and sales goals.
• Collaborates closely with Sales, Commercial Operations, Marketing, Learning and Development, and Product teams to ensure sales processes, tools, and resources are effectively deployed to enhance Sales team performance.
• Champions the adoption of AI-driven tools and platforms to automate, personalize, and scale enablement programs across the sales organization
• Develops detailed monthly and quarterly execution plans, along with specific team goals, to achieve the agreed-upon strategy
• Establishes key performance indicators (KPIs) to measure the impact of sales enablement efforts on sales outcomes and continuously optimize strategies.

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Creative Development:

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• Leads the creation and continuous improvement of engaging sales content, including playbooks, battle cards, objection-handling guides, buyer personas, and microlearning modules
• Ensures sales content is easily accessible and aligned with the latest sales strategies and customer needs.
• Fosters innovation by integrating multimedia, interactive learning, and AI-generated insights into enablement materials
• Designs and facilitates enablement forums, workshops, and coaching experiences that inspire creativity and drive adoption

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Analytical Excellence:

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• Establishes and monitors key performance indicators (KPI’s) such as ramp-up time, win rates, quota attainment, and content engagement
• Uses AI-powered analytics to identify trends, gaps, and opportunities for continuous improvement
• Delivers actionable insights to Sales leadership, adjusting strategies based on data-driven findings

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Collaboration & Stakeholder Management:

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• Builds strong cross-functional relationships to align goals, share best practices and drive joint initiatives.
• Partners closely with the Learning & Development team on training needs pertaining to Sales new hire onboarding and new product launches.

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Technology & Resource Optimization

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• Evaluates and implements cutting-edge sales enablement technologies, including CRM integrations, content management systems, and AI-based coaching platforms
• Ensures the sales team has access to the best tools and resources to maximize productivity and performance.

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Leadership & Team Development:

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• Leads and develops a Sales Enablement team, providing mentorship, coaching, and guidance to ensure team members are continuously improving and growing in their roles.
• Fosters a positive and results-driven work culture within the sales enablement function.

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Other Responsibilities:

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• Performs other duties as assigned.
• Occasional travel, up to 20%, may be required.

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Required Qualifications:

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Education and Experience

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• Bachelor’s degree in business, marketing, or a related field required.
• Minimum 10 years’ experience in sales enablement, sales operations, or a related field, with at least 3 years in a leadership role.
• Strong understanding of sales processes, CRM systems (Salesforce, HubSpot, etc.), and sales tools (e.g., content management systems, training platforms).
• Proven track record of developing and executing sales enablement strategies that drive measurable improvements in sales performance.
• Excellent communication and presentation skills.
• Strong leadership and team management abilities.
• Ability to analyze sales data, draw insights, and drive actions based on those insights.
• Proficient in using sales technology, CRM systems, and Microsoft Office suite.
• Ability to build cross-functional relationships and collaborate with various teams.

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Other Qualifications:

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• Master’s degree preferred.

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Req: #25-0092