West Coast Chain Director

West Coast Chain Director

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Location: 

West Coast (OR, WA preferred)  

Reports To: 

Founder & CEO  

Company Stage: 

Emerging energy drink brand (<$10M in annual revenue)  

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About the Company  

We’re an ambitious, fast-growing energy drink startup redefining the category with a focus on clean energy, authentic brand storytelling, and strong retail execution. Backed by passionate founders and a loyal consumer base, we’re poised for breakout growth across key retail channels.  

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The Opportunity  

We’re looking for a driven, entrepreneurial West Coast Chain Director to lead our regional retail growth strategy. This role is perfect for a sales leader who thrives in a scrappy, high-growth environment and wants to make a visible impact on a fast-rising brand.

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You’ll own sales strategy and execution across key accounts in the Pacific Northwest and West Coast, driving distribution, promotional excellence, and revenue growth in your region.  

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Key Responsibilities  

• Lead Regional Sales: Manage and grow business across major grocery, convenience, and natural channel retailers on the West Coast.  
• Build Relationships: Develop and maintain partnerships with key buyers, category managers, and distributors.  
• Drive Execution: Oversee new item authorizations, promotional planning, and in-store activation to ensure brand visibility and velocity.  
• Strategic Growth: Identify white-space opportunities and develop account-specific plans to expand the brand footprint.  
• Cross-Functional Collaboration: Partner closely with marketing and operations to align field execution with brand goals.  
• Data-Driven Selling: Leverage syndicated data, market trends, and retailer insights to inform sales strategies and presentations.  
• Mentorship & Representation: Serve as the brand’s on-the-ground ambassador, shaping local presence and building the foundation for future regional sales growth.  

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Qualifications  

• 7+ years of sales experience in beverage or CPG, preferably in emerging or challenger brands.  
• Strong relationships with West Coast retailers (e.g., Safeway, Albertsons, Sprouts, Costco, etc.).  
• Proven track record of driving distribution and sales growth in a regional role.  
• Comfortable in a startup environment — hands-on, resourceful, and proactive.  
• Excellent communication, negotiation, and presentation skills.  
• Passion for health, wellness, and the energy beverage category.  

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Why Join Us  

• Be part of a category-disrupting brand with huge growth potential.  
• Work directly with the founder and leadership team — your impact will be seen and felt.  
• Competitive compensation package with performance-based incentives.  
• Opportunity to build something from the ground up and help shape the future of the brand.