PreSales Education

PreSales Collective Technical Enablement

This technical enablement program is a free course that covers the basics of APIs, Networks, App Modernization, and Security and how these concepts apply to PreSales.

Thank you to the community members who built this program!

Click the image below to be taken to the course.

Technical Training

The SELI  BlackBelt and BrownBelt Workshops are handcrafted intensive programs specifically for SE leaders and Individual Contributors. The very best practices as deployed by the fastest growing Silicon Valley companies are taught and reinforced by this program.

Workshops are all virtual and are offered in scheduled Public Sessions (open to multiple companies), as well as tailored Private Sessions (with customization) to allow for specific focal needs or community support. 

See below for the Latest Public Workshops, and Contact Us for Private Courses or if you have any questions.

Sales Engineering Leadership Institute

Brown Belt Workshop

for Individuals Contributors




Download Datasheet

2 x 3 hour sessions (via Zoom)

Topics covered:

  • Organizational Awareness and Impact of the Role

  • The Three Core Principles of Sales Engineering

  • Emotional Intelligence and Mindset for High Performance and Resilience

  • Interpersonal Excellence (Key Relationship Management)

Black Belt Workshop

for Leaders




Download Datasheet

Next Class: March 1 - 5th, 2021

8 x 2 hour sessions (via Zoom)

Topics covered:

  • SE Leadership

  • The SE Vision & Charter

  • Manage the Business

  • SE Sales Process, Instrumentation, Tools

  • Partnering Throughout the Organization

  • Building a High Performance Culture & Team

Educational Organizations Supporting PreSales

Great Demo! is the fully validated methodology for preparing and delivering crisp, compelling and surprisingly successful software demonstrations.  We offer a range of Workshops, Seminars, and Coaching for PreSales teams of all sizes who support sales of broad-based offerings and verticals from accounting to zymurgy. 


Facilitators span the globe, providing training in a variety of languages and time zones.  Great Demo! is an evergreen methodology evolving to embrace new technologies, fresh strategies, and changing go-to-market sales and PreSales motions. Learn more at

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The MTS Curriculum covers the full spectrum of SE and SE Leadership Professional Skills. Designed and delivered by Sales Engineers the workshops range from fundamentals like Presentation and Demo Skills, Business Value Discovery, Visual Selling through more advanced topics such as Executive Connection and Trusted Advisor SE.


We have had over 50,000 SEs go through our global programs – all based on the three Mastering Technical Sales books by John Care.


Go beyond the demo! Learn more at

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Demo Solutions helps revenue organizations close deals faster by ensuring presenters have the skills, messaging and content they need to effectively communicate with their audiences. We always start with a Demo Audit, and then apply frameworks drawn from behavioral economics, positive psychology and proven tactics.


Our clients are able to deliver more effective and inclusive demos, so they can improve deal velocity, increase deal size, and close deals with fewer meetings. Learn more at

Winning Skills, led by Don Carmichael, offers cutting-edge Technical Sales Enablement, Coaching and PreSales Leadership Consulting.


Our workshops range from the popular 'Virtual Live Classroom' Mastering Demonstrations (‘the Art of Wow’) and Discovery workshops to standalone sessions on objection handling, questioning skills, demo video building, business sketching, value discovery and more. 


Find out why SAP, Adobe, Deloitte, Sage and Conga use Winning Skills.


Check-out our LinkedIn top tips at #PreSalesbyDonCarmichael and our webinars, podcasts and services at

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2Win! provides training to address this challenge, and ensures your team has the skills they need, so you don't lose business to inferior solutions who are giving buyers the experience they want.


2Win! services help your sales, client success, professional services and pre-sales professionals in technology and software companies to execute more effectively in the new future of B2B buyer engagement. Our flagship training program, Demo2Win!, helps professionals who demonstrate their software or technology to their customers deliver in a more compelling, engaging, and differentiating manner. 2Win! also offers a suite of training programs that are designed to transform the way that our customers engage with their clients. Learn more at

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