Automation Sales Director

Job Description

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A leading warehouse automation and storage solutions provider is seeking an accomplished Automation Sales Director to lead and expand its automation division during a pivotal phase of growth. This is a hands-on commercial leadership role with a clear path to VP of Sales for the right individual.

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The Automation Sales Director will be responsible for developing and executing a growth strategy focused on small to mid-sized automation projects ($200K-$3M), while leading and mentoring a team of account managers. This individual will play a key role in diversifying the customer base, driving new business, and promoting collaboration across all product lines, including conveyors, storage, and automation systems.

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Package:

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• Base salary: $175K - $225K  
• Performance-based bonus  
• Vehicle benefit included (company car or allowance)  
• Remote working arrangement  

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Key Responsibilities

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• Lead and expand the automation sales function across North America.  
• Develop and implement a comprehensive go-to-market strategy across automation, conveyors, and storage systems.  
• Build, mentor, and scale a high-performing sales team with a culture of independence and accountability.  
• Drive business development efforts targeting small to mid-sized integrators, manufacturers, and 3PLs.  
• Collaborate with leadership to align sales goals with broader organizational strategy and cross-sell opportunities.  
• Modernize sales processes and introduce proactive pipeline development initiatives.  

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Ideal Candidate Profile

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• Proven background in automation, conveyors, or material handling systems, ideally from an SME integrator or manufacturer.  
• Experienced sales leader with a strong record of team development and new business growth.  
• Personable and commercially driven, able to inspire confidence and foster collaboration across departments.  
• Comfortable in a fast-paced, evolving environment with limited bureaucracy.  
• Strategic yet hands-on, with a non-micromanaging leadership style.  
• Ambitious, with the potential to step into a VP-level role as the business scales.  

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What’s on Offer

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• Competitive six-figure base salary with performance-related bonuses.  
• Opportunity to shape the future of a growing automation division.  
• Collaborative culture with direct access to senior leadership.