Sales Director

THE ROLE

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We’re looking for a dynamic Sales Director who can own and drive high-impact revenue growth for VMock across global markets. This is a senior, revenue-focused role where you will be responsible not only for closing new business but also for significantly scaling our revenue footprint year over year.

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You will lead sales conversations with senior institutional decision-makers, build long-term partnerships, and directly influence how VMock expands globally. In addition to individual results, you will also manage, mentor, and elevate a team of Business Development Associates (BDAs) guiding their performance, sharpening their outreach strategy, and ensuring strong top-of-funnel momentum.

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If you’re a self-starter who thrives in high-growth environments, enjoys owning numbers, and leads with both strategy and execution, this role is built for you.

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Success in this role requires the ability to translate AI capabilities into clear, outcome-oriented value propositions for institutional stakeholders. Curiosity and willingness to stay updated on advancements in AI, Ed Tech and student success technology.

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Bilingual proficiency in English + French is required.

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RESPONSIBILITIES

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Strategic Sales Leadership

• Drive revenue growth and consistently exceed sales targets by new business acquisition
• Own the full sales cycle from lead generation to negotiation and closing
• Develop and execute strategies to expand VMock’s presence in key global markets
• Generate and deliver insights to guide product evolution and market positioning
• Mentor, coach, and manage a team of Business Development Associates (BDAs) to maximize meeting generation, pipeline contribution, and outreach effectiveness

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Client Acquisition & Relationship Management

• Engage and influence senior leadership: Career Center Heads, Deans, Directors, and institutional decision makers
• Build long-term, trust-driven relationships across leading universities, business schools and corporate accounts globally
• Tailor pitches, presentations, and conversations to institutional needs and priorities
• Serve as a consultative partner to clients, helping them understand the value of VMock’s AI-powered platform

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Pipeline, Forecasting & Sales Operations

• Build, manage, and maintain a strong pipeline with consistency and discipline
• Accurately forecast weekly, monthly, and quarterly targets
• Work closely with leadership and the sales team to improve qualification, GTM alignment, and opportunity management
• Provide market intelligence and feedback to inform product roadmap decisions

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Conferences, Events & Market Engagement

• Represent VMock at domestic and international conferences, summits, and education events
• Lead live and virtual demos, workshops, and institutional stakeholder meetings
• Conduct seminars, webinars, and outreach campaigns to drive lead generation and client engagement
• Identify creative, high-impact avenues to get prospect attention and create new relationships

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Product Expertise & Value Communication

• Develop deep understanding of VMock’s platform, AI capabilities, and the challenges faced by career centers
• Communicate product value in compelling, tailored, results-oriented terms
• Address objections with clarity, confidence, and solution-oriented thinking

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MEASURED IMPACT (KPIs)

• Achieving and significantly exceeding annual revenue targets
• Number of new institutional accounts closed globally
• Strength and consistency of the sales pipeline
• Performance and growth of BDAs in meeting generation and pre-sales activity
• Market influence through conferences, events, webinars, and outreach initiatives
• High demo-to-close conversion ratios

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REQUIREMENTS

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Education & Experience

• Proven experience in high-impact sales roles (EdTech, SaaS, AI, or higher education preferred)
• Strong understanding of higher education ecosystems, career services, or student success models

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Technical & Sales Skills

• Mastery in consultative selling and relationship-driven enterprise sales
• Strong presentation skills for live and virtual demos
• Proficient with CRM tools and pipeline management best practices
• Ability to rapidly learn new technologies and translate them into value propositions

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Business & Communication Skills

• Exceptional written and verbal communication skills
• Ability to influence senior stakeholders and navigate complex sales cycles
• Highly driven, creative, and self-motivated with a strong bias for action
• Comfortable operating independently with ownership mindset

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Language & Global Readiness

• Bilingual (English + French) strongly preferred
• Willingness to travel domestically and internationally for conferences and business meetings.

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BENEFITS

• We take care of you with competitive compensation and a benefits package including medical, dental, vision, and paid time off. We understand that you need to take care of yourself to do your best work.

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VMock is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.