Sales Director

About the Role

We are seeking a Director of Sales, B2C to lead and scale our consumer sales organization across two branch locations. This is a highly visible, hands-on leadership role with full ownership of sales strategy, P&L performance, and team development.

The Director of Sales will be responsible for driving revenue growth, building consistent sales execution across branches, and developing a high-performing, well-trained sales team. This role is onsite in Charlotte, NC and requires a leader who values in-person collaboration and operational excellence.

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Key Responsibilities

• Own and execute the B2C sales strategy across two branch locations
• Maintain full P&L responsibility, including revenue, margins, forecasting, and expense management
• Lead, coach, and develop sales leaders and frontline sales teams
• Build and implement sales training, onboarding, and ongoing enablement programs
• Establish and monitor KPIs, dashboards, and forecasting cadence across branches
• Drive consistency in sales process, messaging, and customer experience
• Partner cross-functionally with Marketing, Operations, and Customer Experience to optimize performance
• Analyze market trends, branch-level performance, and customer behavior to inform strategy
• Ensure accountability through performance management, incentives, and compensation plans

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Qualifications

• 8+ years of progressive B2C sales experience
• 3+ years in a sales leadership role with direct responsibility for teams and revenue
• Proven experience leading multiple locations or branches
• Demonstrated success owning P&L and sales forecasting
• Strong background in sales training, coaching, and enablement
• Data-driven, disciplined leader with strong operational and financial acumen
• Bachelor’s degree required; MBA preferred

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Why This Role

• Senior leadership role with direct impact on growth and profitability
• Opportunity to lead and unify sales execution across multiple branches
• High level of autonomy with strong executive visibility
• Collaborative, in-office culture with a growing Charlotte-based team
• Competitive compensation package including base salary, bonus, and benefits

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Location Requirement

This role is onsite in Charlotte, NC. Candidates must be local or willing to relocate.