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Fireside Chat: Beyond the Buzz of Buyer Enablement

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James Kaikis sits down with Garin Hess, author of "Selling is Hard. Buying is Harder." and CEO/Founder of Consensus, to talk about the paradigm shift that has started at least a modest brush fire in B2B software sales. We will discuss key principles, including:- Emotional ROI- Educating versus Selling- Cracking the Buying Group- Why Presales is the ideal launchpad for Buyer Enablement

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James Kaikis sits down with Garin Hess, author of "Selling is Hard. Buying is Harder." and CEO/Founder of Consensus, to talk about the paradigm shift that has started at least a modest brush fire in B2B software sales. We will discuss key principles, including:- Emotional ROI- Educating versus Selling- Cracking the Buying Group- Why Presales is the ideal launchpad for Buyer Enablement

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Read this content here ↗

James Kaikis sits down with Garin Hess, author of "Selling is Hard. Buying is Harder." and CEO/Founder of Consensus, to talk about the paradigm shift that has started at least a modest brush fire in B2B software sales. We will discuss key principles, including:- Emotional ROI- Educating versus Selling- Cracking the Buying Group- Why Presales is the ideal launchpad for Buyer Enablement

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