This session goes beyond traditional approaches, delving into the art of active listening and creative questioning as powerful tools for uncovering valuable insights and building meaningful relationships with clients.  
Join David Jennings, Head of Global Sales Engineering at Cisco & Chris Mabry, General Manager at PSC as they explore:

• The Art of Active Listening: Discover how to engage in active listening techniques that go beyond hearing words to truly understanding the underlying messages, emotions, and motivations behind your customer's words.
  
  
• Creative Questioning Strategies: Unlock the potential of creative questioning to stimulate dialogue, challenge assumptions, and uncover hidden opportunities during customer interactions.
  
  
• Building Rapport and Trust: Explore techniques for building rapport and trust with your customers, creating a safe and open environment where they feel comfortable sharing their deepest challenges and aspirations

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