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144. Enhancing Live Presentations w/Justin McDonald

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In this episode of the PreSales Podcast, Chris Mabry and Justin McDonald discuss Justin’s journey from individual contributor to Founder and CEO. We discuss struggles, lessons learned along the way, and tools he developed as an SE that he still uses today as a CEO.

  • Explore the rising significance of live demos in SaaS sales world
  • Discuss how a demo isn’t just a “presentation” but a methodology/process you must go through to unpack and discover what the client needs.
  • Explore strategies for maximum impact and best practices for engaging your audience.
  • Highlight the advantages that live demos have for Sales Engineers (SEs) to enhance customer engagement and conversion rates but also offer SEs to have a unique competitive and professional edge.

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