In this episode, Jack Cochran and Matthew James sit down with Lisa Jameson, a seasoned solutions professional, to explore how she built strategic influence and became a trusted advisor to sales leadership without moving into management.
Lisa provides a practical framework for assessing your current level of trust with sales leadership, finding creative solutions beyond product limitations, and ultimately structuring a custom role that maximizes your impact while staying on the individual contributor track.
Follow UsConnect with Jack Cochran: https://www.linkedin.com/in/jackcochran/
Connect with Mathew James: https://www.linkedin.com/in/matthewyoungjames/
Connect with Lisa Jameson: https://www.linkedin.com/in/lisajamesondb/
Join Presales Collective Slack: https://www.presalescollective.com/slack
Sol/Con 2026 (Chicago, August 2026): https://www.presalescollective.com/solcon-2026
Building Initial Trust Through Proactive Learning and Debrief Calls
The Deal Review as Critical Trust Builder for Won and Lost Deals
Strategic Use of Closed Lost Deals to Increase Credibility
The "If We're Working It, We're Working It" Philosophy
Recognizing When Sales Teams Trust Your Strategic Input
Developing Deep Expertise in a Niche Area
Creating Custom IC Roles Through Proven Value
Moving Beyond Product Limitations with Partners and Creative Solutions
The Long Game of Career Development and Building Credibility
Structuring Compensation and Proving ROI for Strategic Roles





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