In this episode, Jack Cochran and Matthew James welcome Samantha Burrell, an enterprise solutions consultant at BenchLink, to discuss how she successfully launched "Demo Face-Off," a gamified enablement competition for her global SC organization. Samantha shares the complete journey from identifying a gap in product enablement when returning from maternity leave to navigating internal politics, securing buy-in from multiple stakeholders, and executing a March Madness-style demo competition that ran over two months.
Thank you to Baton AI for sponsoring this episode. Check out more at getbaton.ai
Follow UsConnect with Jack Cochran: https://www.linkedin.com/in/jackcochran/
Connect with Samantha Burrell: https://www.linkedin.com/in/samantha-r-burrell/
Baton AI: https://www.getbaton.ai/
Join Presales Collective Slack: https://www.presalescollective.com/slack
PSC Unscripted episode with Samantha: https://youtu.be/2nZjv-vWdF0
Demo Face-Off Competition Structure: A March Madness-Style Global Competition
Identifying Gaps from Personal Pain Points After Maternity Leave
Navigating Internal Politics and Getting Multi-Stakeholder Buy-In
Connecting Enablement Initiatives to ARR Impact
Using AI Tools for First-Time Project Planning and Execution
Driving Participation Through Competition, Prizes, and Recognition
Making Enablement Entertaining with Production Value and Energy
Cultural Considerations for Global Teams and Iteration Based on Feedback
Individual Contributor Influence Without Formal Authority
Cross-Functional Benefits and Expanding Impact Beyond the SC Team





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