Diversity, equitability, and inclusion (DE&I) are critical across industries today. 

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The business case for increased diversity is clear — diversity in executive leadership is shown to have a correlation with the likelihood of financial outperformance. Gender, cultural, and ethnic diversity across employees brings different perspectives and experiences that help to build a stronger business, among many other benefits.

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In alignment with our mission to enable Solutions professionals, PreSales Collective is hosting our first ever State of Diversity in PreSales Summit, an event focused only on helping organizations develop diverse, equitable and inclusive environments.

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You can register today, and learn more about why DE&I is significant in business today below.

DE&I Practices

Although the value of diversity and inclusion is apparent, businesses are still slow to implement and improve DE&I initiatives. 

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Determine your goals

What do you want to achieve from a diversity initiative? Set an objective and quantify it so you can track progress. Think about your overarching business strategy and goals for the years ahead to ensure your DE&I goals align; this could include:

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• Blind hiring to eliminate unconscious biases 
• Improving representation in leadership
• Updating policies and practices
• Developing training for all employees to build awareness

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Make sure you continuously communicate the initiative to team members and other colleagues throughout the initial launch and ongoing progress. DE&I only succeed when everyone is engaged and committed. 

Highlight diversity in your company culture

It’s not only important to keep diversity and inclusion in the conversation internally, but also to promote it externally in hiring and customer acquisition efforts. Add language about how you’re prioritizing DE&I on your website, social media pages, emails, and advertising. Just make sure you are staying honest and not over-promising what measures your company is taking. 

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Seeing that your company and team are actively practicing diversity and inclusion efforts is appealing for both job candidates and potential customers and partners. 

Why the Summit is for You

Diversity concerns all of us. We all want to sell more effectively and connect with our colleagues and customers. The foundation of DE&I is greater empathy, understanding, and acceptance — which benefits everyone.

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Beyond organizational change, diversity and inclusion empowers SCs to forge stronger relationships with your customers and AEs and help you sell better. 75% of businesses with diverse front-line teams reflecting a diverse and inclusive culture exceed their financial targets.

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This culture also boosts employee morale and satisfaction. Turnover is costly, and by developing a diverse team, you encourage your SCs to perform at their best and stay with the company longer.

Save Your Spot

Ready to get started improving diversity and inclusion in your PreSales function and organization, but don’t know how to start? Or, perhaps you’ve launched the initiative but aren’t sure where to go next.

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Our virtual The State of Diversity in PreSales Summit will host a number of sessions focused on promoting DE&I in your PreSales programs and larger organization:

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• Hear from industry experts and thought leaders about trends and best practices for promoting DE&I.
• Discover how a commitment to diversity and inclusion fosters more effective collaboration and creates better business outcomes. 
• Network with other Solutions professionals and share insights and experiences for building a more inclusive workplace.
• Gain practical tips and strategies to implement within your own team right away.

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Let’s learn, grow, and be better together. Join us May 9th for our half-day virtual event.

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[Register]

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