On the PreSales Podcast, James Kaikis and Jonathan Friedman connect on "Connecting Product to Value with Better Storytelling." Jonathan, Co-Founder & CEO at Demostack, talks about how the changes in buyer behavior force organizations to take a new approach to selling. PreSales plays a crucial role in the revenue process in this new approach. Solutions Engineers need to connect product to value through storytelling early and often in the demo and sales process.
Where Presales Professionals Connect, Grow, and Thrive
Join the Community