Knowledge Hub

This knowledge hub is your resource center for all things PreSales. You will find replays of past events, articles, templates, and frameworks to help accelerate you and your team.
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Breaking Barriers: How WISE is Transforming Women's Careers in Presales
Article
Sep 15
Breaking Barriers: How WISE is Transforming Women's Careers in Presales
Career Development
Personal Development
Interpersonal skills
Human + AI: Redefining Presales Enablement for the Next Decade
Webinar
Sep 11
Human + AI: Redefining Presales Enablement for the Next Decade
Career Development
Personal brand
Leadership
Tailoring AI for Growth: Why Startups and Enterprises Need Different Strategies
Article
Sep 5
Tailoring AI for Growth: Why Startups and Enterprises Need Different Strategies
Career Development
Leadership
Management
Demo ANYTHING in 5 Minutes – Turning Every Presentation into a Conversation
Article
Pulse
Aug 25
Demo ANYTHING in 5 Minutes – Turning Every Presentation into a Conversation
Jack Cochran
Pulse
Cross-Functional Rituals: Driving Unified Go-To-Market Motion
Webinar
Aug 15
Cross-Functional Rituals: Driving Unified Go-To-Market Motion
Interpersonal skills
Leadership
Management
Scaling Presales Teams without Burning Out Your Best People: Insights from Iris CEO Ben Hills
Article
Aug 13
Scaling Presales Teams without Burning Out Your Best People: Insights from Iris CEO Ben Hills
Career Development
Leadership
Management
Becoming a Trusted Advisor Through Debrief Calls
Article
Pulse
Aug 11
Becoming a Trusted Advisor Through Debrief Calls
Diana Cappello
Pulse
From Tech Expert to Executive Communicator: How to Speak so that Senior Leaders Listen
Article
Career development
Aug 4
From Tech Expert to Executive Communicator: How to Speak so that Senior Leaders Listen
Career Development
Leadership
Questions Are the Answer: Engaging Your Audience Through Strategic Inquiry
Article
Pulse
Jul 28
Questions Are the Answer: Engaging Your Audience Through Strategic Inquiry
David Duffett
Pulse
ROI Storytelling: Crafting Compelling Business Value Narratives
Webinar
Jul 17
ROI Storytelling: Crafting Compelling Business Value Narratives
Leadership
The Power of Simplicity in Presales: Less Is More
Article
Pulse
Jul 14
The Power of Simplicity in Presales: Less Is More
Jack Cochran
Pulse
Partner Forum: Disrupting Traditional Technical Evaluations
Webinar
Jul 10
Partner Forum: Disrupting Traditional Technical Evaluations
General
Customer Experience
PreSales Collective Q2 Updates
Article
Jul 1
PreSales Collective Q2 Updates
General
Closing Keynote: Your Story, Your Advantage: Turning Experience Into Opportunity
Webinar
Jun 30
Closing Keynote: Your Story, Your Advantage: Turning Experience Into Opportunity
General
Featured Interview- Behind the Scenes: A Hiring Manager’s View on Finding Presales Talent Today
Webinar
Jun 30
Featured Interview- Behind the Scenes: A Hiring Manager’s View on Finding Presales Talent Today
General
Beating the Bots: How to Get Your Presales Resume Seen (and Chosen)
Webinar
Jun 30
Beating the Bots: How to Get Your Presales Resume Seen (and Chosen)
General
Authentic Self-Promotion: Building Your Brand Without Feeling Like an Impostor
Webinar
Jun 30
Authentic Self-Promotion: Building Your Brand Without Feeling Like an Impostor
General
Storytelling. Be More Influential, Memorable and Close Bigger Deals Faster.
Article
Pulse
Jun 30
Storytelling. Be More Influential, Memorable and Close Bigger Deals Faster.
Ben Pearce
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Career Development

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Pursuing a PreSales Career as a Graduate Hire
Webinar
Pursuing a PreSales Career as a Graduate Hire
2017 BC Vitality Competency Model
Resource
2017 BC Vitality Competency Model
Career Level Guide Solution Consulting
Resource
Career Level Guide Solution Consulting
PreSales Roles, Responsibilities, and Career Paths
Resource
PreSales Roles, Responsibilities, and Career Paths
SE Development Plan
Resource
SE Development Plan
Security Solutions Architect - Career levels
Resource
Security Solutions Architect - Career levels

Demo

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Demo Face-Off: When Gamification Meets Value-Based Selling
Article
Jan 23
Demo Face-Off: When Gamification Meets Value-Based Selling
Demo Faceoff: How a Global Competition Transformed Our SC Team
Event
Jan 23
Demo Faceoff: How a Global Competition Transformed Our SC Team
Stop Paying the Demo Tax: How AI Is Transforming Presales
Article
Dec 17
Stop Paying the Demo Tax: How AI Is Transforming Presales
PSC Unscripted: The Power of Constraints: Unlocking Creativity in Presales with Shaf Ahnaf
Event
Oct 2
PSC Unscripted: The Power of Constraints: Unlocking Creativity in Presales with Shaf Ahnaf
AI in Presales: Top 5 Use Cases
Article
Oct 2
AI in Presales: Top 5 Use Cases
The Evolution of Presales: Beyond the Demo
Article
Dec 23
The Evolution of Presales: Beyond the Demo

Discovery

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AI as Your 24/7 Presales Sidekick: Insights from SiftHub's Manisha Raisinghani
Article
Mar 24
AI as Your 24/7 Presales Sidekick: Insights from SiftHub's Manisha Raisinghani
Moving Beyond the Demo: Focusing on the Important Conversations
Webinar
Feb 27
Moving Beyond the Demo: Focusing on the Important Conversations
How to get involved at the PreSales Collective
Article
Jan 14
How to get involved at the PreSales Collective
Unlocking the Future of Presales: Leveraging AI to Transform Demos and Close More Deals
Article
Dec 30
Unlocking the Future of Presales: Leveraging AI to Transform Demos and Close More Deals
The Evolution of Presales: Beyond the Demo
Article
Dec 23
The Evolution of Presales: Beyond the Demo
Enterprise Software Sales: The Power of Real-Time, Personalized Product Experiences
Article
Dec 10
Enterprise Software Sales: The Power of Real-Time, Personalized Product Experiences

Management

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Leading Through Chaos: Building a Presales Team in the Middle of a Merger
Event
Jan 16
Leading Through Chaos: Building a Presales Team in the Middle of a Merger
PSC Unscripted: Cross Functional Process Improvement with Alex Margolis
Event
Nov 13
PSC Unscripted: Cross Functional Process Improvement with Alex Margolis
PSC Unscripted: Builder of Systems, Builder of People: Leading with Authenticity with Ron Whitson
Event
Oct 23
PSC Unscripted: Builder of Systems, Builder of People: Leading with Authenticity with Ron Whitson
The Presales Concierge: How Rob Bruce Built a Pursuit Desk to Free SEs from the Checklist
Article
Oct 7
The Presales Concierge: How Rob Bruce Built a Pursuit Desk to Free SEs from the Checklist
AI in Presales: Top 5 Use Cases
Article
Oct 2
AI in Presales: Top 5 Use Cases
Breaking Down Silos: How Presales and Sales Can Work Together SEAMlessly
Article
Sep 25
Breaking Down Silos: How Presales and Sales Can Work Together SEAMlessly

Recognition & Compensation

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How to Compensate Your PreSales Team
Article
Jul 11
How to Compensate Your PreSales Team
Developing Your Organization's PreSales Solution Architecture Strategy
Article
Feb 21
Developing Your Organization's PreSales Solution Architecture Strategy
How SEs Can Earn a Seat at the Sales Leadership Table
Article
Jan 17
How SEs Can Earn a Seat at the Sales Leadership Table
President's Club for PreSales
Article
Jan 1
President's Club for PreSales
How to Set Up Compensation Plans for Your PreSales Teams?
Article
Jan 1
How to Set Up Compensation Plans for Your PreSales Teams?
What to Know About Compensation Plans
Article
What to Know About Compensation Plans

Hiring

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2024 PreSales Pathways Report: Discover the Facts About Breaking Into Presales
Article
Nov 14
2024 PreSales Pathways Report: Discover the Facts About Breaking Into Presales
Decoding the Hiring Process: The Insider’s Guide
Webinar
Jun 28
Decoding the Hiring Process: The Insider’s Guide
Your Best Demo Yet: Presenting Yourself in Presales Interviews
Webinar
Jun 28
Your Best Demo Yet: Presenting Yourself in Presales Interviews
Career Navigator Summit 2024
Webinar
Jun 28
Career Navigator Summit 2024
Creating a Diverse Pipeline
Article
Feb 9
Creating a Diverse Pipeline
Hiring New Talent with PreSales Academy
Article
Dec 18
Hiring New Talent with PreSales Academy

Metrics

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2024 PreSales Pathways Report: Discover the Facts About Breaking Into Presales
Article
Nov 14
2024 PreSales Pathways Report: Discover the Facts About Breaking Into Presales
Decoding the Hiring Process: The Insider’s Guide
Webinar
Jun 28
Decoding the Hiring Process: The Insider’s Guide
Your Best Demo Yet: Presenting Yourself in Presales Interviews
Webinar
Jun 28
Your Best Demo Yet: Presenting Yourself in Presales Interviews
Career Navigator Summit 2024
Webinar
Jun 28
Career Navigator Summit 2024
Creating a Diverse Pipeline
Article
Feb 9
Creating a Diverse Pipeline
Hiring New Talent with PreSales Academy
Article
Dec 18
Hiring New Talent with PreSales Academy

Enablement

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Demo Face-Off: When Gamification Meets Value-Based Selling
Article
Jan 23
Demo Face-Off: When Gamification Meets Value-Based Selling
Rethinking Presales Enablement: How High-Performing Teams Scale Success
Article
Nov 3
Rethinking Presales Enablement: How High-Performing Teams Scale Success
PSC State of Enablement 2025: Manager Edition
Article
Oct 7
PSC State of Enablement 2025: Manager Edition
The Evolution of Solutions Consulting: Key Trends for 2025
Article
Jan 28
The Evolution of Solutions Consulting: Key Trends for 2025
Conquering Proof of Concept: Building Data-rich, Product Experiences in Seconds
Article
Sep 4
Conquering Proof of Concept: Building Data-rich, Product Experiences in Seconds
A Navigational Guide to Tough Talks with Internal Partners
Article
Jan 4
A Navigational Guide to Tough Talks with Internal Partners

General

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Technical Conversation EQ: Translating Complexity into Connection
Webinar
Sep 25
Technical Conversation EQ: Translating Complexity into Connection
Partner Forum: Disrupting Traditional Technical Evaluations
Webinar
Jul 10
Partner Forum: Disrupting Traditional Technical Evaluations
PreSales Collective Q2 Updates
Article
Jul 1
PreSales Collective Q2 Updates
Closing Keynote: Your Story, Your Advantage: Turning Experience Into Opportunity
Webinar
Jun 30
Closing Keynote: Your Story, Your Advantage: Turning Experience Into Opportunity
Featured Interview- Behind the Scenes: A Hiring Manager’s View on Finding Presales Talent Today
Webinar
Jun 30
Featured Interview- Behind the Scenes: A Hiring Manager’s View on Finding Presales Talent Today
Beating the Bots: How to Get Your Presales Resume Seen (and Chosen)
Webinar
Jun 30
Beating the Bots: How to Get Your Presales Resume Seen (and Chosen)

DEEI

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We Are All Part of the DE&I Conversation
Article
Jun 12
We Are All Part of the DE&I Conversation
PSLC Summit: The State of Diversity In PreSales Summit Closing
Video
May 15
PSLC Summit: The State of Diversity In PreSales Summit Closing
PSLC: ERG Best Practices - For the Bystander, Participator and Leader
Special Event
May 15
PSLC: ERG Best Practices - For the Bystander, Participator and Leader
PSLC: Three’s Company - Managing Your AE and Customer Relationships
Special Event
May 15
PSLC: Three’s Company - Managing Your AE and Customer Relationships
PSLC Level-Up Workshop #2 - Negotiation Tactics for the SC
Special Event
May 15
PSLC Level-Up Workshop #2 - Negotiation Tactics for the SC
PSLC: Level-Up Workshop #1 - The PreSales Career Compass: Finding Your True North
Special Event
May 15
PSLC: Level-Up Workshop #1 - The PreSales Career Compass: Finding Your True North

WISE

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Beyond the Blazer: A PSC WISE Fireside Chat with Michelle Proctor
Webinar
Jun 6
Beyond the Blazer: A PSC WISE Fireside Chat with Michelle Proctor
WISE 2025 International Women’s Day Celebration: “Navigating Your Career Jungle Gym"
Webinar
Mar 10
WISE 2025 International Women’s Day Celebration: “Navigating Your Career Jungle Gym"
WISE Kick-off 2024
Webinar
Feb 23
WISE Kick-off 2024
Spark and Success: Navigating Your PreSales Career as Women
Webinar
Nov 10
Spark and Success: Navigating Your PreSales Career as Women
PSC's WISE Presents Pioneers in Skirts: A Live Conversation
Special Event
Jun 15
PSC's WISE Presents Pioneers in Skirts: A Live Conversation
Up-level Your Sales with Better SE/AE Relationships
Article
May 15
Up-level Your Sales with Better SE/AE Relationships